CIA and MIT Media Lab Collaborate on New Conference Series on Rethinking Food
Every dish we cook, every meal we eat represents the convergence of head, heart and hands. reThink Food: Mind, Behavior, and Culture, is a new conference series co-presented by The Culinary Institute of America (CIA) and the MIT Media Lab to explore how we experience food—from the workings of our sensory systems, to the impact of new technologies on our food systems, to the habits and rituals that bind us.
In its first year, reThink Food will bring an audience of 300 from the science, marketing, technology, food and media industries to the CIA’s Napa Valley campus, November 7-9, 2014. The three-day program will include research presentations, panel discussions, tastings, culinary demonstrations and a variety of sensory experiences led by world-class experts who include behavioral economists Dan Ariely (Duke University) and Michael Norton (Harvard University), scientists Stuart Firestein (Columbia University) and Howard Shapiro (Mars, Inc.), chefs Christopher Kostow (The Restaurant at Meadowood), Daniel Patterson (The Daniel Patterson Restaurant Group), and Maxime Bilet (Art for Food), Pulitzer Prize winner Michael Moss (The New York Times), inventor and author Nathan Myhrvold (Intellectual Ventures), along with CIA President Tim Ryan, CMC, and MIT Media Lab Director Joi Ito.