Idaho® potatoes—the term refers to their source of origin—are renowned for quality and reliability in all 50 states. While most consumers and foodservice operators associate the Idaho trademark with russet potatoes, Idaho growers are seeding fields with new varieties to meet a burgeoning demand for reds, yellows and other niche varietal potatoes.
To help all Idaho potato customers find the variety that best fits their menu needs, the Idaho Potato Commission (IPC) has created “Bringing Variety to the Plate,” a full-color brochure that details the qualities, characteristics and applications for almost 30 potato varieties. For example, the commercially successful Russet Burbank is a late-maturing variety, oval shaped and thin skinned with a distinctive, earthy potato flavor. It bakes fluffy, fries crispy and is well suited to all applications.