Flawless execution of sporting events is essential to keep audiences excited, viewers tuned in, participants engaged and sponsors fulfilled. As a sports-event planner, how do you keep up with the trends of the ticket-buying public, sponsorship and merchandising while at the same time attend to the hundreds of management and operational details required to effectively pull off the event?
Every step of the planning process for developing, planning, managing and executing flawless sports events is explored in the authoritative Second Edition of The Sports Event Management and Marketing Playbook (Wiley, ISBN: 978-1-118-24411-1, $73.95 and e-books) by Frank Supovitz and Robert Goldwater.
This updated and expanded resource for the real world offers expert advice on how to properly build sports events into successful and financially viable properties. Authored by the Senior Vice President of Events for the National Football League and a veteran sports-industry professional, the Second Edition of The Sports Event Management and Marketing Playbook offers both first-time planners and seasoned organizers the expertise and framework for staging top-quality sports events at any level—from the community to the global stage.