Mintel predicts five foodservice trends that will shape restaurant menus in 2012.

Competition in the foodservice industry is always fierce, and restaurant chains are constantly jockeying for business, money and attention in an overcrowded marketplace. In 2012, however, five trends outlined by Mintel Menu Insights will shape how operators appeal to their customers with regional and imported menu options, double-sided menus, customization and time-intensive preparation methods.

Eric Giandelone, foodservice director at Mintel, notes the following: “Our trends are designed to give both restaurant operators and food suppliers a thorough understanding of what’s coming in the foodservice industry. Our trends are based on original consumer research, developments among restaurants and trends observed in other industries. Our goal with these trend predictions isn’t merely to identify what’s going to happen, but to deliver a roadmap on how to take advantage of these trends.”

Despite little change over 20 years in the healthfulness of the foods we consume, more Americans rank their diets worse. Are we more receptive today to dietary guidance?

The obesity trend is significantly influenced by socioeconomic factors, such as income level and race/ethnicity that create complex questions for the food industry. There remains a clear relationship between household financial resources and diet perception: People who rate their diets as “excellent” tend to come from households with greater financial resources than those who rate their diets as “poor.”

Technomic finds ample growth opportunities for restaurants serving the first daypart.

While breakfast sales have grown steadily for restaurants, retailers and suppliers over the past few years, consumer data shows that the market is not yet saturated and there are still plenty of opportunities within this category. Technomic estimates the breakfast segment accounts for 12% of the total restaurant industry, generating around $42 billion in annual sales.

Breakfast patronage is up at foodservice locations, particularly fast-food restaurants, where 46% of 1,500 consumers surveyed now occasionally purchase weekday breakfasts compared to just 33% in 2009.

From social networking’s impact on success to a greater emphasis on in-house rustic fare to save cost, Technomic predicts the biggest influences on U.S. restaurants next year.

Just as the nation's economic forecast includes mixed signals, restaurants across the United States face a varied landscape of expected trends in 2012. Technomic, the leading foodservice research and consulting firm, sees these seven developments making news in the coming year:

1. Consumers Seek a Twist on the Familiar. Shell-shocked consumers are in no mood to take risks, but novel flavors still tingle their taste buds. Look for comfort foods with a twist (gourmet, ethnic, artisan, wood-fired) as well as innovation in familiar formats (sandwiches, wraps, pizza, pasta) rather than breakout items taken from less-familiar global cuisines.

The CIA’s recent Worlds of Flavor® International Conference & Festival examined the casualization of fine dining.

Dozens of leading chefs from all over the world shared their expertise about the growing role of casual food in different world cuisines at The Culinary Institute of America (CIA) at Greystone in St. Helena, Calif., November 3-5. “World Casual: The Future of American Menus” was the topic of the 14^th-annual Worlds of Flavor® International Conference & Festival held at the college’s Napa Valley campus.

Jose Garces, the James Beard Award-winning Ecuadorian-American chef who owns eight restaurants in Philadelphia and Chicago, provided examples of how to successfully translate world-casual concepts onto American menus. The Food Network Iron Chef led a workshop on the signature casual flavors of Mexico, Ecuador and Peru and gave a presentation about the next generation of Latin casual at a session moderated by Chef Rick Bayless, with CIA chef-instructor Iliana de la Vega as a fellow presenter.