An Eggsceptional Staple
Thursday, 28 July 2011 10:05The egg market shows no signs of cracking in the current economy, says Mintel. And most consumers disagree that organic eggs are healthier.
Whether it’s hard-boiled, over easy or poached, featured at breakfast, lunch or dinner, and as baked goods or sauces, the egg is truly the MVP of the kitchen. Not surprisingly, penetration is extremely high, and egg use remains steady at 94% of all U.S. households, according to a recent Mintel report.
A whopping 92% of Mintel respondents agree that eggs are an important part of a healthy diet. There is a potential struggle, however, for organic producers as more than half (57%) of consumers don’t believe organic eggs are any healthier for you than regular ones. Furthermore, 30% of respondents eat fewer eggs than they would like due to concerns about cholesterol.