Restaurant Spenders: a Widening Gap
Wednesday, 01 June 2011 09:18Disparate mindsets of post-recession consumers will shape restaurant-industry recovery and growth, reports NPD.
Consumers are of two different mindsets when it comes to spending—those who cannot spend freely and those who can—and the dichotomy between these two mindsets will shape the restaurant industry now and into the future, according to new foodservice market research by The NPD Group, a leading market-research company.
The recently-released report, entitled “The Changing Consumer Mindset: What it Means to the Restaurant Industry,” shows the broad-reaching effects the recession had on consumer behavior and thinking and the difference between consumers who are more cautious and control their spending and those who are optimistic and feel economically stable.