In a Struggling Industry, Fast Casual Casts a Shining Light
Friday, 29 April 2011 08:10
Leading fast-casual restaurant chains not only weathered the economic storm, they prospered, reports NPD.
Visits to the leading fast-casual restaurant chains grew 17% over the last three years while the rest of the industry experienced its steepest traffic declines in decades, and consumer demand for fast-casual offerings exceeded the unit growth of leading fast-casual chains, according to foodservice market research by Port Washington, N.Y.-based The NPD Group, a leading market-research company.