Turkey Consumption Gobbles up a Bigger Share of U.S. Poultry Market
According to Mintel research, turkey products report stronger growth than chicken, partly due to increasing interest in heritage breeds.
When it comes to poultry sales, chicken rules the roost, but according to new research from Mintel on the U.S. poultry market, sales of turkey, duck and other specialty birds grew a considerable 6.5% in just one year, reaching $7.1 billion (2011-12).
Growing from $6 billion in 2008, other poultry products, largely consisting of turkey, grew the most in this category. Moreover, more than eight in 10 (84%) Americans say they eat turkey; chicken is eaten by 94% and other poultry, such as duck, goose and hen, are consumed by 23% of the population.
Today, poultry in the United States is valued at $30 billion (2012), with chicken parts accounting for 58% of the total poultry market. Worth $17.3 billion in 2011, sales of chicken parts grew 4.5% year on year. Meanwhile, whole chickens weren’t chicken scratch, with sales of $5.5 billion in 2012, an increase of 0.6% over 2011.