Puffy Tacos, Thighs on the Rise, New Flavors of the Old South and a Tablespoon of Za’atar
The latest menu trends, as delivered at the 2013 Flavor Experience Conference.
Courtesy of Olson Communications
Chefs and foodservice professionals from many segments of the industry and their food & beverage suppliers gathered in Newport Beach, Calif., in August for this annual conference on the business of flavor and innovation to learn about new ways to delight their customers. Conference sessions included the latest consumer research, menu ideas and interactive experiences where attendees explored ideas and trends together. This conference is a true experience with non-stop flavor tasting and networking opportunities.
Unstoppable Trends
The conference opened with a discussion on three Pandora’s Boxes—unstoppable trends so big in the foodservice industry that the only way to fail is not to participate in them.
- Health. Wellness is inescapable in today’s culture and food is a vital component of healthy lifestyles, where mindful choices of real food, simply prepared, are driving desire. Breakfast was noted as a particularly important part of this trend because the positive impact of breakfast on health has been studied extensively to validate its benefits.
- Sustainability. Although quick service and immediate gratification are important value components of many foodservice meal occasions, the broader impact on the planet is never far from top of mind. Research from leading firms noted that although there may not be a full understanding of sustainability among consumers, the majority believe they regularly buy sustainable products.
- Kids. Understanding and captivating the consumers of tomorrow was the topic of a general-session and panel discussion because of their current and future impact on the industry.