Chefs Speak Out: A Latin Introduction
Paladar Latin Kitchen & Rum Bar honors the diversity of South and Central America and the Caribbean by representing several regions on the menu, overseen by executive chef Joseph Tis. Although applications and flavors are authentic, the menu must have broad appeal. After all, just what does Latin food really mean?
By Lynn Schwartz
It’s hip. It’s sassy. It’s Latin. Paladar Latin Kitchen & Rum Bar is a smash hit and expanding—opening its next location in the Washington, D.C., metropolitan area in early August.Executive chef Joseph Tis will be overseeing a menu that features an American interpretation of the vibrant flavors of Central and South America and the Latin Caribbean, with a special nod to the cuisine of Cuba.
This is nuevo Latino, a mix-and-match culinary style, which is at once familiar, exotic and diverse. But many Americans mistakenly assume that Latin means Tex-Mex, requiring Tis and the Paladar team to coax the less-adventurous diner to try something besides a chicken taco.
Introducing a New Cuisine
Latino Americans are the fastest-growing minority group in the United States. Like Latino culture and music, the flavorful foods are gaining popularity, even with those Americans who cannot pronounce pupusa, ropa vieja or chimichurri.
The awakening is similar to other cuisines that have been adopted into American mainstream culinary habits. Mexican food is now viewed as commonplace, and it was not so long ago that Chinese food only meant chop suey and fortune cookies. Paladar is among the pioneers, basing its restaurant concept on an up-and-coming and still-evolving fusion cuisine. “We create our dishes by blending and borrowing from a wide variety of traditional Latin recipes,” says Tis. “It’s our own spin.”
Paladar (the name is taken from paladares, a Cuban term for small, home-based restaurants) opened its first location in Cleveland in 2007. The owners are not of Latin descent, but are galvanized by the cuisine’s diverse flavors and creative spirit.