Green Tomato: “Sustainability by Any Other Name ...”
By Christopher Koetke, MBA, CEC, CCE
Sometimes it’s all about language. Here are resources for teaching energy and water savings without having to use the “s” word.
When the topic of sustainability comes up, do your CEO’s eyes glaze over? Does the CFO look skyward and tiredly explain that there’s no room in the budget? Well, you might try turning the tables and hitting them right where it matters—on the balance sheet. Consider your audience and talk their talk. It will make your case and provide a good lesson for your students who will soon be out in the world and responsible for bringing sustainability to the companies that employ them.