Case studies, whether already prepared or created by you or your students, are a wonderful way to force students to interpret and analyze industry situations that are new to them—and often missing from their books.

By Dr. Fred Mayo, CHE, CHT

Last month, we discussed using case studies in your teaching, and I indicated that this month we would discuss types of case studies.

Challenges with Case Studies
Although case studies can have a great benefit as one of your many teaching strategies, they are not always easy to use. While there are a number of good case-study books in hospitality, they may not have cases that fit your specific course. In addition, students face the cost of a case book in addition to other texts. If many of the cases fit well or if your program has adopted one of the case-study books, then you have a great source to use and plenty of information. 

Your students will groan with shock and surprise to learn that for every $100 in sales a foodservice operation earns only $4 to $7. But your job is to show them the real world they’re training to excel in.

By Adam Weiner, CFSE

At the June 2011 CAFÉ Leadership Conference roundtable discussion on the 50-minute classroom, one of the concerns raised was that students have no idea of foodservice economics. They have grown up watching “Iron Chef” and “Master Chef,” where expensive ingredients like truffles and caviar are tossed around like water. They have watched “Hell’s Kitchen,” where allegedly experienced chefs mishandle and mis-cook scallops, lobster and lamb, yet still remain eligible for the grand prize of running a restaurant.

A new e-learning module focusing on practical foodservice uses for this fascinating fruit launches on the CIA ProChef Web site.

Courtesy of CIAprochef.com

The U.S. Highbush Blueberry Council (USHBC) announces “Blueberry Kitchen: Contemporary Recipes,” a new, easy-access online curriculum developed in partnership with The Culinary Institute of America (CIA). The program includes entertaining and informative video instruction by the CIA’s Chef Scott Samuel, who demonstrates preparation of 14 innovative blueberry dishes spanning breakfast, salads, entrées, cocktails and desserts. Designed for chefs, foodservice professionals and culinary educators, “Blueberry Kitchen” is on the CIA ProChef website at www.ciaprochef.com/blueberries.

In addition to recipe know-how, the ProChef site delivers inspiration for incorporating blueberries into world cuisines and offers ideas for adding various forms of blueberries, including fresh, frozen, dried and juice, to add blueberry flavor, color and nutrition to year-round menus.

“Blueberries are a fascinating fruit,” says Samuel. “As I worked with them in the kitchen—cooking, blending, baking, adding spices and other ingredients—I learned how they behave and incorporated what I learned into the program content.”

“Blueberry Kitchen” also links to the USHBC site, www.littlebluedynamos.com, where further blueberry information is available for foodservice and consumers, and foodservice pros can sign up to receive Blue Plate Special, the quarterly e-newsletter from the USHBC.

Senator Schumer launches a push to secure new funding to help The Culinary Institute of America and Hudson Valley farmers get products on local shelves and into local restaurants.

U.S. Senator Charles E. Schumer on September 30 called on the U.S. Department of Agriculture (USDA) to tap the federal Sustainable Agriculture Research and Education (SARE) program and the Beginning Farmer Development program to fund The Culinary Institute of America's (CIA) Sustainable Farming Program. The CIA, working with local farms, food stores, restaurants and small businesses, is creating a Sustainable Farming Program that will help local farmers grow products that are currently in demand at local stores and restaurants in a sustainable manner. The program seeks to connect local growers with new, local markets based on the needs of Hudson Valley stores and restaurants. With funding from the USDA, the CIA will be able to expand its reach and help more farmers get their products from their fields and into local markets.

For those who have always wanted to learn the art of bread baking, The French Culinary Institute’s November 1 release of The Fundamental Techniques of Classic Bread Baking (Stewart, Tabori & Chang, 2011, ISBN: 978-1-58479-934-4, $65.00/Can. $75.00) is the perfect cookbook. An indispensable addition to any serious home-baker’s library, The Fundamental Techniques of Classic Bread Baking is a glimpse into the exclusive French Culinary Institute’s intensive 12-week bread-baking course. Created in 1997, this course is taught by some of today’s greatest artisanal bread bakers and regarded as one of the top programs in the world.

The first half of the book introduces the reader to terms, basic techniques and “The Fourteen Steps of Bread Making.” Armed with this knowledge, readers are then given step-by-step instructions (with photos) to classic recipes for French, Italian, German, Middle European and gluten-free breads. Ranging from the familiar (straight baguette) to haute cuisine (carta di musica), this title is encyclopedic in both scope and format. Among its 352 pages are 300 color photographs.

Demonstration Hall on the campus of Michigan State University was the site of a world record-breaking line of—believe it or not—tacos. And two students in The School of Hospitality Business demonstrated their perseverance, persuasive powers and organizational skills by spending nearly eight months orchestrating the memorable event, which occurred on September 30 and fulfilled the Guinness Book of World Records requirements.

Nate Redner (BA ’12) and Luke Magnini (BA ’12) came up with the idea when they watched a YouTube video detailing the record set by Dining Services at Emory University, which was 260 tacos, totaling 121 feet. They worked with alum and MSU Culinary Services’ corporate chef Kurt Kwiatkowski (BA ’96, MS ’05) on the project.

Two students at Sullivan University’s National Center for Hospitality Studies (NCHS) won gold medals at the 2011 Music City Challenge, the American Culinary Federation-sponsored competition that took place September 27 and 28 in Nashville.

Kelsee Newman and Kenna Nelson represented Sullivan University’s Baking and Pastry Arts program, presenting a display in petit fours and an Alice in Wonderland sculpture produced from fat. The students were evaluated by certified ACF chef judges Paul C. Jensen, II, CEC, CCA, AAC, Wolfgang Bierer, CMPC, CEC, CCE, AAC, and Roland E. Schaeffer, CEC, AAC, HOF.

“A gold medal is thrilling in its own right, but it's the caliber of judging behind it that makes it noteworthy,” said Nelson. “We are honored that the talented, experienced and award-winning team of judges were impressed by us! But we couldn't have done it without the chefs at Sullivan who invested in us during our preparation.”

Kendall College has named Gwen Hillesheim, Ed.D., as provost. In this role, Hillesheim will serve as the academic leader of the Chicago-based institution that offers degrees in business, culinary arts, early childhood education and hospitality management. She replaces Dr. Karen Gersten, president of Kendall College, who served as provost for the last four years.

Hillesheim, who officially began her new role at Kendall on September 1, 2011, has more than 30 years of experience as an academic administrator with extensive expertise in policy development and implementation, student services, academic oversight, assessment, faculty management, curriculum review and accreditation processes. She previously served as vice provost at Colorado Technical University.

“We are thrilled to welcome Hillesheim to Kendall College,” says Gersten. “She is a skilled communicator who believes in team empowerment, modeling leadership and exhibiting a high level of integrity. Plus, she brings with her amazing energy and a vast academic background. The entire Kendall community will benefit from her ideas, leadership and diverse program experience.”

Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recent recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.

Project Reinvent was recognized for revitalizing the potato in the eyes of foodservice industry professionals by showcasing how Idaho® potatoes can be used in a diverse array of exciting and modern recipes. The IPC teamed up with top chefs and award-winning photographers to create a tantalizing collection of mouth-watering print ads.

Creative recipes, like the Potato Stuffed 1 lb. Burger by Executive Chef Craig “Andy” Beardslee of Hash House A Go Go in San Diego, were featured in foodservice publications as part of the IPC’s Project Reinvent campaign. Recipes like Harvest Hash by Ann Cooper, aka “The Renegade Lunch Lady,” in the Boulder Valley School District, and Chef Bryce Rademan’s (of Spitz in Los Angeles) Street-Cart Fries encourage culinary professionals to make Idaho® potatoes a mainstay on their menus. The Project Reinvent ad theme has illuminated the pages of foodservice trade publications for more than five years and continues to inspire chefs all over the country to include potatoes across all day-parts.

Kendall College is pleased to announce that Heidi Hedeker, MA/MSW, CEPC, a baking & pastry instructor and assistant professor in the School of Culinary Arts, has joined the advisory board of Chicago Lights Urban Farm in Chicago. Hedeker, who has a master’s degree in social work from the University of Chicago, has worked with Urban Farm since 2009 to develop and deliver educational programming for families in the Cabrini-Green neighborhood as well as students enrolled in nearby schools.

Chicago Lights Urban Farm empowers youth and residents in the neighborhood to have access to affordable, organic produce and nutrition education as well as increased economic opportunities through workforce training and microenterprise development. The farm helps families learn about healthy cooking, and provides programming for children and youth to learn about urban agriculture.

“Urban Farm represents a vibrant community effort that gives children and their families a true appreciation of where foods come from, as well as the positive effects of seasonal, fresh, naturally produced foods on growing bodies—and the environment,” Hedeker says. “This project has really validated the role of small metropolitan farms and I am glad to be able to teach children how to value themselves and gain independence as they work to transform a city lot into their own corner grocery store.”