2011 Flavor Forecast Creates Appetite for Life
Courtesy of McCormick & Company, Inc.
Ever-evolving mindsets drive new flavor pairings for foodservice professionals now and for years to come.
McCormick & Company, Inc., a global flavor company based in Hunt Valley, Md., enters its 11th year of bringing together its flavor experts, top chefs, food bloggers and mixologists to define leading trends and assemble top 10 flavor pairings. McCormick’s 2011 Flavor Forecast® is focused on how foodservice professionals and consumers can reclaim the joy of eating. Spice consumption in this country is at an all-time high—growing more than three times as fast as the population1 and currently exceeds 1 billion pounds per year2.
Key influences shaping McCormick’s 2011 Flavor Forecast® include need for customization, reframed ideas about health and wellness, desire for ease and simplicity, love of culinary adventure and craving for taste experiences. All are represented in McCormick’s five trend-watch categories: