Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recent recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.

Project Reinvent was recognized for revitalizing the potato in the eyes of foodservice industry professionals by showcasing how Idaho® potatoes can be used in a diverse array of exciting and modern recipes. The IPC teamed up with top chefs and award-winning photographers to create a tantalizing collection of mouth-watering print ads.

Creative recipes, like the Potato Stuffed 1 lb. Burger by Executive Chef Craig “Andy” Beardslee of Hash House A Go Go in San Diego, were featured in foodservice publications as part of the IPC’s Project Reinvent campaign. Recipes like Harvest Hash by Ann Cooper, aka “The Renegade Lunch Lady,” in the Boulder Valley School District, and Chef Bryce Rademan’s (of Spitz in Los Angeles) Street-Cart Fries encourage culinary professionals to make Idaho® potatoes a mainstay on their menus. The Project Reinvent ad theme has illuminated the pages of foodservice trade publications for more than five years and continues to inspire chefs all over the country to include potatoes across all day-parts.

Kendall College is pleased to announce that Heidi Hedeker, MA/MSW, CEPC, a baking & pastry instructor and assistant professor in the School of Culinary Arts, has joined the advisory board of Chicago Lights Urban Farm in Chicago. Hedeker, who has a master’s degree in social work from the University of Chicago, has worked with Urban Farm since 2009 to develop and deliver educational programming for families in the Cabrini-Green neighborhood as well as students enrolled in nearby schools.

Chicago Lights Urban Farm empowers youth and residents in the neighborhood to have access to affordable, organic produce and nutrition education as well as increased economic opportunities through workforce training and microenterprise development. The farm helps families learn about healthy cooking, and provides programming for children and youth to learn about urban agriculture.

“Urban Farm represents a vibrant community effort that gives children and their families a true appreciation of where foods come from, as well as the positive effects of seasonal, fresh, naturally produced foods on growing bodies—and the environment,” Hedeker says. “This project has really validated the role of small metropolitan farms and I am glad to be able to teach children how to value themselves and gain independence as they work to transform a city lot into their own corner grocery store.”

As the nation celebrates Hispanic Heritage Month, The Culinary Institute of America (CIA) is pleased to announce the creation of a new culinary-certificate program focusing on Latin Cuisines. The two-semester (30-week) program will welcome its first class of students on January 24, 2012, at the college's campus in San Antonio, Texas. The advanced program is for CIA graduates and other industry professionals with culinary-arts degrees or certificates.

The program provides a specialization in Latin American cuisines for those who already have a solid foundation in culinary arts from a previous associate degree, bachelor's degree or certificate in culinary arts. While the hands-on culinary classes will be unparalleled, the program is more than a “concentration” of classes on various Latin cuisines.

Students will learn from an expert team of faculty members that includes Elizabeth Johnson-Kosick and Iliana de le Vega, the CIA’s two full-time Latin-cuisines researchers based at the San Antonio campus. Kosick and de la Vega have spent years documenting and researching many of the traditional ingredients and techniques of Mexican and Latin American cooking through their extensive travels. The chefs will feature their knowledge in their course work, while the college also brings a wide array of special guest chefs to campus to teach, as well.

Pastry amateurs from all corners of Chicago and beyond gathered at the Whole Foods Market in Lincoln Park on September 17 to test their baking skills in Pastry Chicago’s Fourth Annual Pie Competition. Sponsored by the California Raisin’s Marketing Board, the 23 contestants submitted their favorite recipes for Fruit and Raisin Pies to the judges, including several Chicago pastry chefs. While pies were sliced and votes were tallied, Chef Della Gossett, chef instructor at The French Pastry School of Kennedy-King College, made one of her favorite pies for an audience with standing room only.

As Navajo Technical College in Crownpoint, N.M., has been taking leaps and bounds toward national acclamation, the NTC culinary-arts program has taken its first steps toward national accreditation.

For three days, Navajo Tech welcomed chefs Robert Hudson, CEC, CCE; Keith Mandabach, CEC, AAC, Ed.D.; and Mark Cochran, CEC, CCA, CFBE, of the American Culinary Federation’s accrediting commission to review a self-study on the school’s culinary-arts program and to see if the school meets ACF’s standards for accreditation.

Catering professionals can tap into a valuable new resource for ideas and inspiration with “Presenting Fresh Grapes from California for Catering Professionals,” a free full-color booklet produced by the California Table Grape Commission. The just-released booklet offers recipes and tips regarding cheese plates, passable appetizers, buffets, expo stations, steam tables and more.

Olivewood Gardens and Learning Center in San Diego County connects and motivates students and families through organic gardening, environmental stewardship, nutrition education and cooking.

By Candy Wallace

I live in San Diego County, one of the most beautiful areas in the United States. Perched north of the U.S. border with Mexico, my county has 70 miles of coastline and a landscape of rolling hills against a backdrop of mesas and small canyons. We enjoy a mild, Mediterranean-like climate where tall palm trees thrive. As the second-most-populous county in California, to many residents, to live here is to live in Paradise.

Interest in Mediterranean-inspired fare continues to grow as more diners demand simple preparations, use of fresh ingredients and cooking methods that instill flavor without adding unhealthy fats.

Mediterranean items are becoming more prevalent on restaurant menus across numerous segments, as operators are able to position these items by taking advantage of growing consumer interest in ethnic cuisines, better-for-you fare and vegetarian foods.

According to Mintel, independent restaurants’ unique menus and local atmosphere could lure patrons from chains.

Battling with low operator and consumer confidence, rising food costs and a lack of corporate support, independent restaurants can be especially hard hit during poor economic times. Recent Mintel research, however, reveals that indies may have some advantages over their competition, as 43% of American consumers who have visited one in the past month seek out independent restaurants over chains.

Moreover, 52% of independent-restaurant users say they visit these establishments to support their local community and economy, while 51% agree that independent restaurants do a good job of supporting their local community—compared to 37% who say the same of chain eateries.

“People take pride in their communities and will often reward local businesses that make their community a better place,” says Eric Giandelone, director of Mintel Foodservice. “The primary way indies underperform in relation to chains is through a lack of promotions and limited-time offers—two things that could be easily addressed with social shopping and social-networking sites.”

An emerging trend fueled by independent restaurants finds beverages taking center stage as ingredients.

Coffee, tea, beer, soda and spirits are all being featured on independent restaurant menus in new and unique ways. These beverages are contributing spicy, sweet, tart and savory flavors to dishes, and operators are taking advantage of the flavor recognition from these beverages when used as ingredients.