In Home Kitchens, the Return of the Recipe
So Americans don’t cook anymore? That used to be true. The current economic climate has wrought good news for publishers of consumer cookbooks as U.S. households eat more meals at home, reports NPD.
U.S. families are more likely to be eating meals at home today, and the use of recipes is growing as a result, according to Port Washington, N.Y.-based The NPD Group, a leading market research company. A recently released NPD recipe-usage report finds the use of a recipe(s) once a week or more has increased from 37% of households in 2005 to 42% in 2011.
Two-thirds of all homemakers (67%) have used a recipe within the past month, and two in five (42%) use recipes even more often, according to the NPD report, entitled “Recipes are Cooking!” Dinner is the dominant recipe-using occasion. Nearly 38 million U.S. households have used a recipe while preparing dinner in the past week, and on a typical evening, 11 million households used a recipe to cook dinner.