Food Trucks Have Staying Power, Says Technomic
Wednesday, 31 August 2011 20:00Most consumers who have enjoyed dining from a food truck say they’re not a passing fad. But many non-users are still hesitant to try one out.
A new study by Chicago-based trend-tracker Technomic reveals good news for mobile food vehicles, as 91% of consumers polled who are familiar with food trucks say they view the trend as having staying power and not a passing fad. Only 7% of consumers who use mobile food vehicles (MFV) say they expect their frequency of visits to food trucks to decrease over the next year.