Multiplying Mediterranean
Saturday, 01 October 2011 19:23
Interest in Mediterranean-inspired fare continues to grow as more diners demand simple preparations, use of fresh ingredients and cooking methods that instill flavor without adding unhealthy fats.
Mediterranean items are becoming more prevalent on restaurant menus across numerous segments, as operators are able to position these items by taking advantage of growing consumer interest in ethnic cuisines, better-for-you fare and vegetarian foods.
According to Mintel, independent restaurants’ unique menus and local atmosphere could lure patrons from chains.
An emerging trend fueled by independent restaurants finds beverages taking center stage as ingredients.
Big shifts in U.S. foodways emerging at this year’s conference included “clean” menu descriptions, Korean influences, strategic use of salt and black pepper and “invisibly healthy” indulgence.