Food Trucks Have Staying Power, Says Technomic
Wednesday, 31 August 2011 20:00Most consumers who have enjoyed dining from a food truck say they’re not a passing fad. But many non-users are still hesitant to try one out.
A new study by Chicago-based trend-tracker Technomic reveals good news for mobile food vehicles, as 91% of consumers polled who are familiar with food trucks say they view the trend as having staying power and not a passing fad. Only 7% of consumers who use mobile food vehicles (MFV) say they expect their frequency of visits to food trucks to decrease over the next year.
According to NPD, more adult consumers aspire to eat smaller portions in the coming year, suggesting that this healthy eating strategy will become more important in the future.
Technomic identifies what consumers find most appealing about burgers offered at more than 40 leading limited- and full-service chains.
Total and fried seafood servings at restaurants are on the decline, but non-fried seafood consumption is increasing.
The egg market shows no signs of cracking in the current economy, says Mintel. And most consumers disagree that organic eggs are healthier.