Lean, Organic, Natural and Grass Fed: a Cut Above
Premium and natural descriptors resonate with consumers of beef and pork menu items, finds Technomic.
Nearly two out of three consumers recently surveyed by Chicago-based trend-tracker Technomic say they think beef and pork products labeled or menued with premium descriptors such as “grass-fed,” “lean,” “organic” or “natural” will taste better than other beef and pork products that do not carry these same labels. Terms describing premium types and cuts of meat had a strong influence on perception of flavor and price thresholds, while terms describing natural farming and preparation were likely to influence consumers’ perception of healthfulness.