Teaching Speed Scratch as Bakery Business Builder
To baking-and-pastry students with dreams of owning and operating their own bakeshops, whether to create from scratch or utilize a convenience-added product has everything to do with quality and consistency.
By Mark Kwasigroch
Your mission: Make a batch of turnovers that are light, buttery and flakey. Do you …
One, commit to a multi-step process that includes preparing a base dough with bread flour and all-purpose flour, enclose butter at exactly the right temperature, chill rolled-out dough before rolling out again (then repeat), then cut, fill, fold and bake to consume literally hours for perfect turnovers?
Or two, lay out ready-to-use puff-pastry dough, cut into squares or circles, fill to make sweet or savory, crimp and bake for beautifully golden, fresh-from-the-oven turnovers in minutes?
Today, more American bakeshops (and even bakeshops in France) seek short-cut solutions to creating high-quality classic pastries, breads and other baked goods. This should come as no surprise; after all, the phrase “from scratch” entered the English lexicon as recently as the 1950s—the same decade that produced the first electric can opener. In an industry beleaguered by excruciatingly short profit margins and a dearth of qualified help, “speed scratch,” or the use of convenience products to eliminate time and labor in food preparation, makes a lot of sense.