Lesson Plans

Dec 5, 2021, 12:33
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Lesson Plan: Beef Checkoff Launches Online Community for Training Program

01 March 2014

Beef University boosts beef knowledge of educators and students.

Last month, the Beef Checkoff Program unveiled a new web-based platform for its popular training program, Beef University. For nearly a decade, foodservice professionals have relied on checkoff training tools to educate staff on how beef is brought to market, from farm to fork.

Beef University educates on all facets of beef—from production and product quality to marketing and merchandising. Downloadable tools include PowerPoint presentations, fact sheets and videos, all of which can be used for customized training in the classroom. 

“It’s important that we share the knowledge and insights on the care that goes into raising Americans’ favorite high-quality protein,” says Sid Viebrock, a beef producer from Washington state and chairman of the checkoff's Value Subcommittee. “Because of this, we saw an opportunity to create a forum for increased engagement with those who are on the front lines serving and selling beef every day.”

The online community enables users to directly connect with beef subject-matter experts and share feedback on resources, express interest in additional education needs and more. To explore the fully customizable and free resources, become a member of the Beef U online community at www.BeefFoodservice.com/BeefUniversity.aspx.


Photo:This flat-iron-steak dish is a specialty of Ceres’ Table (www.cerestable.com) in Chicago, which will reopen at a new location in plenty of time to accommodate visitors to the National Restaurant Association’s 2014 Restaurant, Hotel-Motel Show in May. Courtesy of the National Cattlemen’s Beef Association