Authentically Ethnic
Italian is so mainstream it might as well be considered American cuisine, reports Mintel. Meanwhile, growing interest in genuine ethnic fare aligns with a broader consumer trend, “The Real Thing.”
Ethnic food preparation and consumption has been on the rise over the past several years and, according to Mintel’s latest research, it will continue its growth. But what’s most important to consumers when it comes to their favorite ethnic fare? Authenticity. Two-thirds of Mintel respondents who eat ethnic food at home say authentic or traditional flavors is the most important factor when buying or eating ethnic food.