A New Generation, Stirring It up
Says Mintel, Millennials lack skill, but believe learning to cook is one way to earn credibility with peers.
While Baby Boomers have been given credit for launching America’s cooking craze and nurturing it over the past few decades, Baby Boomers’ children, the Millennial generation (aged 17-34 in 2011), are now poised to take over and start stirring the pot.
According to a new Mintel report, younger cooks may lack skill in the kitchen, but make up for it with their enthusiasm. Only 6% of Millennials say they have advanced skill in the kitchen, compared to 15% of those aged 55+. A quarter (25%) of Millennials, however, claim to “love cooking” versus 17% of their senior counterparts.
“It appears that years of frequent cooking helps to hone skills, but the downside is they sometimes fall into a rut from fixing the same dishes over and over,” says Fiona O’Donnell, senior analyst at Mintel. “This creates an opportunity for marketers to provide seniors with options that adhere to specific health requirements, as well as add an element of fun and adventure to meal prep.”
Bill Rodgers, executive chef, Keens Steakhouse, New York City
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The president of the American Culinary Federation led an entourage of U.S. chefs to partake in and contribute their talents to the Bidvest World Chefs Tour Against Hunger in South Africa in August.
One of the industry’s earliest trends forecasts for next year predicts we’ll say hello to sheep’s-milk cheese and local beers and goodbye to “molecular gastronomy” and “foodie.”
This year’s Latin Flavors, American Kitchens Conference emphasized cuisines from Argentina to Guatemala and identified hot trends: handheld foods, smoke, bar foods and Cocktails.
In a zero-growth environment, this fast-casual sub-segment continues gaining market share.