A portion of select Coors Light and Coors Banquet packages sold through March 31, 2013, helps fund a contribution of up to $250,000 from Coors Recycles to Recyclebank. Recyclebank is using these funds, in part, to build a national online campaign to educate consumers about the benefits of aluminum recycling and reward them for their engagement. Purchasers should look for the Coors Recycles logo and messaging on specially marked packages to participate.

“The Coors Recycles program aims to remind legal-drinking-age consumers of the importance of recycling their beer cans, and through Recyclebank, offers them a refreshing way to get involved in a greener lifestyle at varying levels,” said Pete Coors, MillerCoors chairman of the board. Today, 152 million aluminum cans are recycled each day, making them the most recycled item in the United States.

Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, New York-based Recyclebank (www.recyclebank.com) empowers individuals to make a collective impact on the environment by increasing household recycling and taking other environmentally friendly actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Program and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors.

“At Recyclebank, our valued partners join us in the ongoing challenge to generate economic, environmental and social benefits for communities across the country,” said CEO Jonathan Hsu. “With Coors Recycles, we look forward to increasing community engagement and offering rewards for green actions in the form of valuable savings.”

For more information about how Coors Recycles is helping the recycling movement, visit https://www.facebook.com/coorslight , https://www.facebook.com/coorsbanquet or https://www.recyclebank.com/Aluminum .