Teaching Tips

Aug 17, 2017, 16:27

Denver, Colorado (Part 2): 

Wednesday, 02 September 2009 14:33
  • Let the students plan blind taste tests. Any products they want (pizzas, cookies, etc). Compare by price, low fat versus regular, sugar free versus regular…whatever. This allows them to guess first what the customer will choose and why, and then go through the process and learn the true results. Let them run it any way they want. They learn a lot about appearance, brand power versus taste, etc. (JF)