And with power comes responsibility, says this Hoboken chef, restaurateur, author, businesswoman and Latin cuisines historian.

Dr. Maricel E. Presilla, a culinary historian, author and chef specializing in the foods of Latin America and Spain, reminded graduates of The Culinary Institute of America (CIA) they are following a tradition of excellence, and with it carries responsibility. Presilla was commencement speaker at the college’s Hyde Park, N.Y., campus on July 3.

“Keep your sharp knives at hand, but hold onto the wooden spoon,” Presilla told 61 recipients of associate degrees in culinary arts and baking and pastry arts. “A wooden spoon becomes one with the food. It also represents the collective wisdom of grandmothers and home cooks everywhere.”

Presilla is president of Gran Cacao Company, a Latin American food research and marketing company that offers cacao educational programs and premium heirloom cocoa beans. She is also chef and co-owner of two restaurants—Cucharamama, featuring artisanal South American cooking, and Zafra, a pan-Latin restaurant with an emphasis on the cuisine of Cuba, both in Hoboken, N.J. In 2010, she opened Ultramarinos,a gourmet Latin American market, bakery, chocolate shop and cooking atelier in Hoboken. 

Are you branding your program, public foodservice outlets and catering services effectively? Start with a great logo, which informs branding and drives business.

By Dan Antonelli

Starting or growing a business is an exciting, frustrating, rewarding and arduous experience. It involves many considerations and a careful use of precious resources. In today’s marketplace, establishing a powerful and memorable brand is essential for any company’s success and, while most experts agree what branding is, few give the logo its due respect.

In my experience, a logo sets the stage for all of your strategic messaging. A logo is not just an equal part of a brand, like most experts would indicate. Like a bicycle wheel with many spokes, your branding spokes need to be connected to one central hub. Think of your logo as the hub for your brand and all other iterations of that logo as your spokes.

Logo Design: Look Before You Leap
As discussed, a professional logo serves as a solid foundation for your brand. A great logo conveys expertise, establishes a brand promise and creates an expectation for quality. While many business owners wouldn’t give a second thought to buying a $99 logo, there are some major points you would do well to consider before diving in.

First, make sure it is clear in the logo architecture, because you don’t have the luxury of years of brand recognition to get people to associate your name with your product or service. Likewise, you don’t have the large advertising budget required to brand generic icons that don’t help consumers understand the nature of your business.

For those visiting Chicago for this year’s National Restaurant Association Restaurant, Hotel-Motel Show, mouths water and palates yearn for one of the City of Big Shoulders’ culinary claims to fame. And among pies, four take the cake.

By Marriott International, Inc.

While our restaurants at Chicago hotels offer excellent options, visitors who have the time to venture out should indulge in the original Chicago deep-dish pizza.

Like the foundation of a fine building, the crust is essential to creating a pizza that is usually 2 to 3 inches in depth. The dough contains cornmeal, an ingredient unique to Chicago-style pizza. When the crust is baked, it’s as flaky and buttery as pie crust, yet thick enough to support mounds of cheese and toppings.

With the crust firmly in place, next comes the cheese, and lots of it. Over 1 pound of mozzarella is common. Unlike other pizzas, Chicago calls for sliced cheese, not grated. Amazingly, the crust is so deep there is still room for heaps of toppings.

Perhaps puzzling to the uninitiated, the sauce is on the top of Chicago-style pizza, not on the bottom. Covering the top with a simple, chunky Italian tomato sauce prevents the cheese and toppings from burning while the pizza bakes for about 45 minutes. Rest assured it’s worth every minute of the wait!

A veteran culinary educator recalls mingling among “the beautiful people” at the last annual TomatoFest.

By Jim Gallivan, MAT, CCA, CCP, CFBE

Several years ago, I agreed to write a column every two weeks for the Dover Post News. The idea was to bring up some new and intriguing food topics for the community, and to stimulate interest in Atlantic Culinary Academy in Dover, N.H., as a viable academic entity.

The first article, “Foods in the Attic,” was about heirloom produce, specifically tomatoes, and was written prior to my 16^th-annual pilgrimage to TomatoFest in Carmel, Calif.—the premier heirloom-tomato event in the world.

Constant readers know that I now work for The Art Institute of Atlanta. (Say “Atlanna.”) And heirloom tomatoes continue the mystery. Wherever they are grown—with variants of soil, weather, water—they all implicate and intrigue. So, another journey westward for TomatoFest No. 17.

TomatoFest is an invitational event. While I reveled in being one of the 65 chosen ones (mostly chefs from the Monterey Peninsula and the Bay Area),I did enjoy being one of“Inner Circle.”  What that meant is that I saw colleagues from the very beginnings of the event, and enjoyed a few fringe benefits, as well.

Career technical education (CTE) programs such as the National Restaurant Association Educational Foundation’s ProStart give students the skills and experience they need to achieve rewarding, long-term careers in the high-growth restaurant sector.

By Rob Gifford

For nearly 20 years, the National Restaurant Association Educational Foundation’s (NRAEF) ProStart program has been supporting the restaurant sector by providing a steady pipeline of talent to support the industry’s growth. ProStart exposes high-school students to rewarding career opportunities and the skills needed to succeed in the foodservice field, and is considered one of the pre-eminent CTE programs in the United States

ProStart has achieved phenomenal, sustained growth based on its ability to interest young people in an industry that is creating career opportunities like few others. ProStart is stronger than ever through unique engagement between industry and educators and extends into more than 2,200 high schools across 48 states to reach nearly 100,000 students.

ProStart’s rigorous teaching materials, assessment tools and partnerships with restaurant-sector employers prepare students for careers or additional studies in hospitality programs offered at postsecondary institutions. Students also compete annually in the National ProStart Invitational, the country’s premier high-school competition focused on restaurant management and culinary arts. Furthermore, ProStart students are eligible each year for millions of scholarship dollars to help continue their studies.