“There are some misconceptions about how ground beef is made, but the process is actually much like you would do in your own kitchen, just on a larger scale,” says Janet Riley, AMI’s senior vice president of public affairs and member services. “We want consumers to see the process and know they can feel confident eating the burgers they love.”
“Ground Beef: How It’s Made” is the sixth video in AMI’s Glass Walls series, which also features tours of beef, pork and turkey plants led by animal-welfare expert Temple Grandin, Ph.D., professor of animal science at Colorado State University; a thorough look at sanitation in meat plants; and a look at how hot dogs are made. Those videos have been viewed more than 300,000 times on YouTube.
AMI also has several videos featuring experts addressing ground-beef myths on its Meat Mythcrushers website (www.meatmythcrushers.com).
The new video is available on AMI’s Meat News Network YouTube page. Complimentary copies are provided to teachers who cannot access YouTube. To receive a copy, send a request to Glass Walls Sanitation, 1150 Connecticut Ave, NW, Suite 1200, Washington, DC, 20036 or email This email address is being protected from spambots. You need JavaScript enabled to view it..